This special order Bugatti Divo was almost a failure

Bugatti Divo “Lady Bug”
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Bugatti Divo “Lady Bug”
Bugatti Divo “Lady Bug”
Bugatti Divo “Lady Bug”
Bugatti Divo “Lady Bug” concept board
Bugatti Divo “Lady Bug” CAD work
Applying film to the Bugatti Divo “Lady Bug”
Applying film to the Bugatti Divo “Lady Bug”
Aligning diamonds on the Bugatti Divo “Lady Bug”
Bugatti Divo “Lady Bug” in front of Molsheim Chateau
Bugatti Divo “Lady Bug” in front of Molsheim Chateau
Bugatti Divo “Lady Bug” on the Molsheim Chateau grounds

Another Bugatti Divo has been created and ready for a customer who had a unique vision for their car. Nicknamed “The Lady Bug”, the concept of a geometric-dynamic algorithmic fading pattern was put to Bugatti by the customer and of course Bugatti accepted the challenge but one they didn’t anticipate would cause so many headaches.

There were special metallic colours specced—‘Customer Special Red’ and ‘Graphite’—in order to achieve the desired result. The next bit is where things start to get interesting. First it took a year-and-a-half to find a technical solution to implementing the graphics and anyone who has worked in FMCG (Fast Moving Consumer Goods) will appreciate the complexities of mapping graphics to flowing or complex forms. This turned out to be their biggest challenge with the smallest imperfection ruining the entire effect.

The diamonds cover the roofline, doors and rear fender edge resulted in around 1,600 diamonds with the process taking weeks using a test vehicle to ensure the pattern aligned properly, a lengthy process of checking and adjusting the CAD file and real life film.

The diamonds in the film are separated and transferred onto a transfer film before being stuck onto the body and realigned if necessary with a “rehearsal” of the application on another car. And there was only going to be one attempt on the customer’s car—no pressure then!

Jörg Grumer, Head of Color & Trim at Bugatti Design almost gave up:

“The ‘Lady Bug’ was an exceptional challenge and at the same time an unforgettable experience. Due to the nature of the project, where a 2D graphic was applied to a 3D sculpture, and after numerous failed ideas and attempts to apply the diamonds, we were close to giving up and saying: ‘We cannot meet the customer’s request’.”

But they pushed through and once everything was in place the painting could begin, followed by sanding, smoothing, checking, retouching and re-sanding which took over two weeks to complete.

The team finally delivered the finished product to an ecstatic customer who also played a part in the whole process. 

No word on how much all of this would’ve cost however…

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