Harley-Davidson has been carefully moving away from dependency on sales of big thumping twin-cylinder bikes for quite some time, and carefully crafting a brand story that doesn’t involve motorcycle gangs or anti-social behaviour.
They are one of the first big motorcycle manufacturers to create a fully fledged electric motorcycle with the LiveWire that doesn’t pretend to be more than just a motorcycle. Despite much of its image in pop culture seemingly rooted in the past, the company is quite progressive, and behind the walls of Harley-Davidson’s Product Development Centre lies a team of design thinkers creating new ways to leverage the company’s knowledge of electric powertrains.
And they’ve created this, an electric bicycle that stays true to brand persona. Serial 1 Cycles, taking the Serial 1 name from the very first Harley-Davidson referred to as “Serial Number One”, is a team of HD alumni who are now in charge of delivering eBicycle solutions as a new entity.
Looking every bit like an early Harley-Davidson motorcycle, the electric bike certainly has looks on its side. More details to follow as the bike gets released.
Visit Serial 1 Cycles for more.